Florida Key stood on the quay and gazed across the river with pride. He had just taken over the ferry that crossed the river. His family had worked the crossing for generations, centuries perhaps, since the days of rowing over a few locals in a fishing boat. The Key family still held the licence, proud of their professional and safe record for the one minute crossing.

Though the crossing was short, skill was still involved, taking the tide into account, heading downstream before swinging round to tie up at the little wooden jetty. Florida could steer close enough for passengers to disembark without mooring, but passengers liked the security of seeing a rope thrown over the wooden post.

Mr and Mrs Key had thought it amusing to name their first born Florida after conceiving him on a memorable holiday in Florida Keys. Now he decided to use this to his advantage in rebranding and upgrading the ferry experience. He erected bright new signage FLORIDA QUAYS on both river banks. After a torrential downpour the nature reserve side of the river acquired a few ponds and swampy areas which gave him an idea. He acquired some model alligators to hide in the water and the undergrowth, they attracted more attention when he ordered some body parts from Amazon. Children gasped in fright when they spotted a hand or foot sticking out of an alligator’s jaws.

Florida’s next idea was heritage ferry crossings. A new display board, on the town side of the river, displayed digitalised blown up images from the tiny black and white photos in the family album of ancestors rowing humble wooden boats. Florida would row people across while his sister captained the motor boat. He had never rowed a boat before, but how hard could it be, people rowed up and down the river all the time, all he had to do was row across it. With his mates’ help they hauled a rowing boat out of the old boat house.

If the crossings were a success, he might do short pleasure trips down the river to the beach beside the narrow channel where sea worthy boats made their way out. The larger ferries that took passengers up and down the river were owned by a rival company.

The first couple of crossings went well on an incoming tide. The passengers enjoyed the occasional splash from the oars, which made the experience more realistic and several said it was a shame the trip was so short, though it was slower and longer than the motorboat.

In the afternoon a strong wind had blown up and the tide was outgoing. His sister suggested they just stick with the motor boat, but children waiting on the town quay were eager to get to the other side to see the alligators and to get splashed in the rowing boat.

As Florida rowed out there was more of a drag on the oars and the wooden jetty looked further away than usual.

‘Are we going on an adventure?’ squealed one excited boy.

‘No, not today, we’re going to swing round and head for the jetty now.’

But somehow Florida could not turn the boat and the further they drifted downstream the more he forgot which way you did the oars to turn round. When they swept round the bend and the beach hove into view, Florida had an idea, or rather a desperate plan. He just needed to run aground on the sand before reaching the sign on the beach that warned against swimming because of the fast currents in the channel.

‘Okay, we’ll have a little adventure and land on the beach.’

The children cheered while a mother felt under the narrow seat for non existent life jackets and an uncle started tapping into his phone with the vague memory that 999 could also summon the coastguard.

The river current became stronger and took Florida by surprise. His efforts to hang onto the right oar caused him to wrench the ageing oarlock off.

The uncle was unused to making 999 calls and the stress of wondering if they might also need police, fire brigade and ambulance caused him to get confused as to their location. The operator wanted more information than ‘in a boat’ – they were on holiday, so it was not surprising he had no idea what the river was called. The operator thus had no idea that there was an RNLI inshore lifeboat station a short distance away. Fortunately they were doing an exercise and could not avoid noticing an old wooden boat being swept along the channel and out to sea.

When Florida’s sister returned from getting a takeaway coffee, she was surprised to see the motorboat still moored and no sign of her brother or the rowing boat. She wondered if it was wasting the time of the emergency services to dial 999.

When the lifeboat landed all the passengers at the life boat station there was great excitement among the children.

‘Can we go round again, that was fun.’

Florida wondered if it would be okay to ask if they could go back out and rescue his rowing boat, but before he could ask, the coxswain beckoned him into a small, but impressive coms room.

‘Now Sir, I am obliged to offer you some seafaring advice, which I shall do while we wait for the police to arrive.’