If you have recently come out of isolation, albeit briefly before we’re all in lockdown again, you will have noticed that shopping is now very different. Perhaps you will look back nostalgically to those months of cyber shopping. I got an email yesterday from the Co Op ‘We have missed you, please come back.’
I have been back, but they didn’t recognise me in real life; even with a mask on I am not quite the anonymous self who ordered twice a week. On line shopping with our local Co Op was fun, not at all like the big supermarket chains, more like a game. At the start you had to spend £15 to get free delivery, but could not have more than 20 items, this gradually increased to 30 items, but still delivered by scooter. There were always plenty of delivery slots and I though smugly of all those people staying up till Sunday midnight, desperate to get any slot with Tesco or Sainsbury in the coming week. Of course, with the limit on number of items the cosy Co Op was not likely to suit those needing a big family shop. The website was a challenging computer game; you could always get chocolate, but not necessarily what you needed for dinner. It was vital to think outside the box. Type in baked beans, no luck. It was weeks before I discovered that typing in Heinz revealed beans and such Covid comfort food as tomato soup. The website did improve over the months, with the layout involving less scrolling down, but keeping the fun of guessing whether you should tap onto ‘Get Inspired’ ‘Food Cupboard’ or ‘Bakery and Cakes’. If you forgot to check your emails with updates on how your order was progressing, there was the fun of not knowing if you would get everything on your list, or perhaps an unwanted substitute.
So what is it like at real shops now? Don’t forget the mask… the rest of the rules seem to vary from shop to shop; another game to play, with arrows to follow and circles with footprints to stand on. Don’t mix up the bottle for sanitizing your basket handles with the hand gel. Move out of the way once you have swiped you card ( cash is out, except at the greengrocers ) to make safe space for the next person. But that little row of chairs where you used to sort out your bags and make sure your purse was put away has gone; don’t have a medical incident, that was where shoppers who had a funny turn were seated as they waited for the ambulance!
How will you get on at shopping centres? Those benches where husbands were parked while waiting for wives to finish in the shop or come out of the Ladies are gone. There is nowhere to rest your heavy bags and meet up at the arranged time. In town will department stores ever be the same again? Restaurants and toilets closed, no meeting friends or relaxing with coffee and scones while you check you phone, or if you are a writer, do some people watching and scribbling.
It is nice to once again see what you are buying, but will you be going on line or out to the shops in the near future?