Guerrilla shopping in its purest form means only ever using cash, it is the opposite and perhaps the antidote to the big shop. When you go to Superco and use your plastic, phone or watch to pay and swipe your Happy Superco Shoppers’ card to earn points ‘they’ know exactly what you have bought, how much you have spent and when. In seconds your lifestyle has been assessed by Algo Rithm. We don’t know who he is, but do we want him to know everything about us? He has friends everywhere so anything could happen. When you go to the doctors or clinic to have your diabetes, blood pressure, cholesterol etc checked they will frown at you and say
‘Hmm, I see you bought a bottle of whisky, two giant Toblerones, a dozen Cadbury Crème Eggs and no fruit or veg last week.’
The guerrilla shopper slips under the radar, using every shop in his neighbourhood and beyond, buying a few items at each, never visiting any location at a regular time or day. There is no record of what he spends, eats or reads.
There are many other reasons for being a guerrilla shopper, apart from being a criminal or paranoid. If you are on a tight budget you can take advantage of the best prices and offers and get your clothes and crockery at charity shops.
If you do not drive and wish to avoid Dearburys’ Delivery knowing exactly where you live as well as what you eat, then you must shop at every opportunity, buying only what you can carry, fit on your bike or clamber onto the bus with.
Adventure is a popular reason for guerrilla shopping, providing excitement without going hunting or to a war zone and fun without going on holiday. Guerrillas do not ‘go shopping’ they go on an expedition to find vital supplies. Will you manage to get enough for dinner, perhaps come back with a surprise bargain from the charity shop?
Even in rural areas the guerrilla should be able to shop; the milk machine at the dairy farm shop where you put your coins in and fill your reusable bottle, the free range eggs with the honesty box at the farm gate in a lonely lane, farmers’ markets and ‘pick your own’ fields…
In Southbourne Grove we have a treasure trove of shops, the only place we’ve lived which has gone up rather than downhill. As well as Sainsbury Local, Tesco Express, CoOp and One Stop, the guerrilla shopper could buy one onion in the greengrocers, a chicken leg at the butchers, a roll at the bakers and brooms and batteries at Southbourne General Store. There are also all the shops you could want for gifts or leisure and plenty of coffee stops. The only thing we and other shopping areas have not got any more are banks…
If you are using cash you still have to get it from somewhere. Cash machines mean you have to use your card; Algo Rithm will know you have been there and a hidden camera will take your photo…
Have you tried guerrilla shopping? ~What are your favourite shops?